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Unlocking the Potential of Experience Architecture in SAFe Environments

Updated: Nov 1, 2023

Elegant Customer Experiences Assure Customer Delight
Elegant Customer Experiences Assure Customer Delight

In the constantly evolving world of software development, the need for comprehensive frameworks to manage complex projects is paramount. The Scaled Agile Framework (SAFe®) is a proven, codified, and publicly-facing knowledge base designed to help large organizations adopt agile methodologies. Within SAFe®, there is a critical yet often underemphasized element known as Experience Architecture (XA), which plays a vital role in shaping the quality and direction of user interactions with products and services. In this blog post, we'll explore the concept of Experience Architecture and how it integrates with each lever of SAFe®.

What is Experience Architecture?

Experience Architecture is an approach that goes beyond traditional User Experience (UX) design. It is about crafting the interactions between users and products at every touchpoint. This discipline considers not just the user interface but the holistic journey of a user, including the emotional and psychological aspects of their interaction with a product or system.

In product development, Experience Architecture aligns the user's needs with the business objectives, ensuring that each user touchpoint within the product is thoughtfully designed to create a seamless and engaging experience. It's a strategic approach that combines principles from psychology, design, business strategy, and technology.

Experience Architecture within SAFe®

SAFe® promotes alignment, collaboration, and delivery across large numbers of agile teams. SAFe® is configurable to context and is viewed through different lenses, each with a different breadth and depth of responsibilities: Portfolio and Value Stream, Large Solution, Agile Release Train (ART), and Team. Let's see how Experience Architecture can be applied within each context.

Portfolio and Value Stream

From the Portfolio purview, where strategic themes guide the investments and provide business context for decision-making, Experience Architects work with the broader architectural community to inform decision-making and to build runway for the execution of Epics in alignment with longer-term strategic guardrails. They provide insights into how customer experiences align with business strategies and how to prioritize initiatives based on user value. XAs help shape the Epic Hypothesis Statements and Lean business cases by incorporating user experience research and trends, advising where investment in UX will yield the most significant business benefit.

Building Large Solutions

For enterprises dealing with more complex solutions that require multiple ARTs and suppliers, Experience Architecture becomes even more crucial. In a Large Solution context, XA professionals must ensure that the complexities of the system do not compromise the user experience. They help to orchestrate a unified experience across multiple platforms and systems, ensuring consistency and integration that aligns with the overarching solution intent.

ART Context

Agile Release Trains (ARTs) coordinate the efforts of multiple teams to deliver value. Experience Architects are crucial in defining the Planning Interval (PI) objectives and architectural runway by emphasizing user experience outcomes. They work with Product Managers and Product Owners to create features and stories that reflect an understanding of the user journey. Experience Architects ensure that every feature developed contributes to a cohesive user experience, one that is mapped out and understood across the ART.

Team Context

Within agile teams, where the primary focus is on defining, building, and testing stories in a continuous flow, Experience Architects provide guardrails and, when needed, work closely with developers and testers to integrate user experience design into the development process. They advocate for the end-user by ensuring that user stories reflect real user needs and that the acceptance criteria include user-centric requirements. By doing this, the XA helps maintain a consistent and engaging user experience that aligns with the objectives outlined in the Planning Interval.

The Impact of Experience Architecture in SAFe®

Experience Architecture is not a standalone element in SAFe®. Instead, it is a connective tissue that enhances the value of products and services by focusing on the end-user. By integrating Experience Architecture throughout a SAFe® implementation, organizations can achieve:

  • Better alignment between user needs and business goals: XAs ensure that every decision made is evaluated against its impact on the user experience.

  • Enhanced collaboration: By advocating for the user at every stage, XAs foster collaboration across various roles, promoting a shared understanding of the user's needs.

  • Improved product quality: With continuous attention to the user experience, the final product is more likely to meet and exceed user expectations, leading to higher satisfaction and loyalty.

  • Increased adaptability: A solid Experience Architecture practice allows for more agility in responding to user feedback and market changes, keeping the products and services relevant.


Experience Architecture is vital in assuring customer-centricity within a SAFe® context to deliver exceptional user experiences. When properly integrated into each level of SAFe®, XA not only enhances the value delivered to customers but also becomes a strategic asset that can guide large-scale agile transformations. As organizations continue to embrace SAFe®, the role of Experience Architecture will only become more critical, shaping how we design, develop, and deliver products in an increasingly user-centric world.

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